Unico Studio Newsletter #1

Meet the Guy behind the Brain Test!

Greetings, puzzle enthusiasts and Brain Test aficionados!

In this edition of our newsletter, we're thrilled to shine a spotlight on the mastermind behind one of the most beloved puzzle franchises of our time: Omer Said Cagdir. As the creative force behind the Brain Test series, Omer has captured the imagination of millions with his ingenious puzzles and captivating gameplay.

In our exclusive interview with Omer, we delve into the mind of this visionary game designer, exploring the inspiration behind his creations, his creative process, and the challenges he faces in crafting mind-bending puzzles that keep players coming back for more.

How did you find the idea of Brain Test?

Our team, which was small at the time, sought a unique project that would maximize our creative potential without extensive resources. Brain Test was ideal because it allowed us to design original puzzles that were not only challenging but also could be developed with minimalistic, yet striking graphics.

This allowed us to move away from typical linear puzzle games with complex rules, enabling us to create a game rich in unique puzzles while using simple mechanics.

Which games inspired you to make Brain Test?

Before the popularity of Brain Test, there weren't 100s of Brain Test-like games on the mobile market as we can see today. Outside the mobile market, we were inspired by some classic puzzle and riddle games, often dubbed 'moron or stupid tests', known for their tricky questions.

As far as I recall, Tricky Test was the only game in this genre available on mobile devices at that time and we also took some inspiration from them as well.

What was the Brain Test's biggest challenge?

Balancing difficulty was challenging throughout both the pre and post-release phases. Levels that were too hard led to player loss as they were unable to complete such levels, while overly easy levels bored them into quitting. To find the right balance, we analyzed early funnel data and reviewed every player feedback. Achieving this balance demanded lots of work from our team, but it was essential for the game.

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Any sneak peeks into Brain Test's future?

While I can’t disclose many details, players can wait for new levels coming with Brain Test 1, 2, and 4. There is also a new Brain Test coming out with dozens of new levels. Each version further optimises the gameplay experience, promising even higher-quality puzzles.

Tell us about your ultimate game fantasy!

Creating a Brain Test game that allows players to solve puzzles in various ways and shape the story through their choices would be an exciting. However, such a project would require at least ten times more development time compared to our previous iterations.

While our expert team is fully capable of achieving this, we must also consider the economic aspects of game development to ensure the feasibility and sustainability of such an ambitious undertaking.

Get ready, updates coming in!

🧠 Brain Test Optimisation

We are excited to announce that we have finally begun the long-awaited optimisation work on Brain Test. This update will bring enhanced performance with fewer errors, improved battery optimisation, and reduced file size. We will continue to expand the game with more levels following this update.

We're thrilled to announce the successful launch of our latest game, Brain Test Allstar IQ Boost, in the Philippines! This engaging and challenging puzzle game is already receiving rave reviews for its innovative design and brain-teasing fun. Get ready, because we are gearing up for a global launch this July! Stay tuned for more updates and prepare to boost your IQ and challenge your friends worldwide. Don’t miss out on the excitement—Brain Test Allstar IQ Boost is coming soon to a device near you!

Hello Philippines!

In Brain Test 2, we've recently added a captivating new story available in both English and Turkish. But the excitement doesn't stop there! We're working hard to make this story accessible in all supported languages soon. Get ready to dive into a whole new adventure!

📖 Brain Test 2 Story Expansion

🌟 Brain Test 4 Level Release

Attention all Brain Test 4 enthusiasts! We're thrilled to announce the release of 20 new levels in English and Turkish, along with fixes for some known issues. And guess what? These levels will be rolling out in other languages very soon. Plus, we're committed to continually adding fresh challenges to keep you on your toes!

Get ready to test your knowledge in a whole new way with the release of our latest game, Popular Words 2! Dive into the ultimate quiz experience where answering questions has never been this much fun. With its unique mechanics and brain-teasing surprises, you're in for an unforgettable gaming adventure.

Popular Words 2

Plus, immerse yourself even further with captivating game music and SFX sounds that will enhance every moment of your gameplay. Don't miss out on the excitement. Download Popular Words 2 now and let the fun begin!

Unleash Your Creativity, X2 Puzzle shatters expectations with its innovative take on number puzzles. Players must ingeniously merge descending blocks to craft harmonious numerical sequences, all while honing their creative thinking and problem-solving skills. Plus, seize the opportunity to explore our latest special offers now available in-game.

X2 Puzzle